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- <text id=89TT2481>
- <title>
- Sep. 25, 1989: Business Notes:Comic Books
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Sep. 25, 1989 Boardwalk Of Broken Dreams
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 57
- Business Notes
- COMIC BOOKS
- Richie Rich Finds a Friend
- </hdr><body>
- <p> Jeffrey Montgomery, 25, a California entrepreneur, is often
- compared with Richie Rich, the towheaded, chubby-cheeked
- comic-book character. They both have wealthy fathers:
- Montgomery's is James Montgomery, chief executive of Great
- Western, a financial-services company. And Jeffrey is just as
- precocious as Richie. Last month young Montgomery paid $6
- million to buy Harvey Publications, which owns the rights to
- Richie Rich, Casper the Friendly Ghost, Baby Huey and other
- characters.
- </p>
- <p> Montgomery aims to revive the laggard Harvey, which in the
- 1940s ranked as the top seller of comic books but last year was
- in the No. 4 position. Montgomery, who bought the firm from the
- Harvey family with money he raised from outside investors, aims
- to boost circulation 50% in the next two years, to 3 million.
- He is also eager to market the company's library of 248
- motion-picture cartoons from the 1950s and '60s, which would be
- included in a line of videocassettes. Montgomery, who graduated
- last year from USC's School of Film and Television, plans to
- start an animation studio as well. Montgomery may be young, but
- he is following in a tradition: Alfred Harvey was only 26 when
- he founded the company in 1940.
- </p>
-
- </body></article>
- </text>
-
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